Posted on Starpulse.
It was only a few weeks ago that we celebrated Marvel’s birthday, and just the other day a huge news story caused whiplashes for comic book fans everywhere. Disney bought Marvel Entertainment Inc for around $4 billion dollars. It has caused uproars and a whole bunch of hilarious photographs showing famous Marvel comic characters dressed up like Mickey Mouse or as a Disney Princess. Technically this means Disney will have control over the company, but people are focusing more intensely on what this means for the Marvel movies and animation.
There are pros and cons to this deal, and I thought why not throw them out there so everyone knows what the big hullabaloo is about.
Pro #1 – Disney will probably let Marvel be the brains behind their movies and animation industry, a la Pixar/Disney, since they know that the experts are the better movie makers. The success of “Iron Man” certainly proved that Marvel could handle its own characters well, and although “The Incredible Hulk” did not perform to ridiculous numbers, it did alright.
Con to #1 – On the other hand… there is the possibility that one wrong move on Marvel’s part, if a movie fails rather than surprisingly succeeds like “Iron Man,” that Disney will step in and sell the soul of the comic in order to make the money back. Just look at FOX to see something like that in motion, and can we say “X-Men Origins: Wolverine” and leave it at that? Sure they might be given freedom … at first, but Disney is a smart studio and it will take control if things aren’t working out. Thus sending millions of fanboys crying to bed.
Pro #2 – Marvel animation will probably do great on the Disney channel. Okay, so they might make everything a little cheesier and friendly for kids, but it could be nice to see an “Iron Man” show on Disney or “The Avengers.” It really would fit in well with their lineup and that sort of kid-friendly appeal could find the Marvel/Disney merger is very lucrative. It’d be nicer to let the series have a little bite to them, but who knows!
Con to #2 – This is actually a good idea, and will probably work out well. We might get bored of having all the characters pushed down to be Disney approved, but “Gargoyles” was on Disney, and that was a pretty ambitious series. It could happen. Think positively!
Pro #3 – Theme Parks. Of course. Come on, you know they’re already seeing images of Spidey rides in the Magic Kingdom, and who can blame them? Have you ever been to Island of Adventures with the awesome comic book section? It’s great. They have the Hulk ride and the 3D Spidey adventure, and it looks wonderful. Disney will certainly put the money and effort into utilizing their new title characters, so it could come out magnificent. And really fun when you get to visit!
Con to #3 – This also means they might flood merchandise and products everywhere to try and convince kids that living without a Disney Spider-Mickey Mouse lunchbox would be impossible. Everyone does this, so it wouldn’t be a surprise, but fans of the comics might get a little tired of seeing their favorite heroes whored out on the open market.
Many of the Marvel characters are already owned by other companies. FOX for example still has “X-Men” and “Fantastic Four.” They’ve already semi-announced a reboot of the FF. Sony will definitely be publishing the next three “Spider-Man” films, and Paramount had a five-picture deal for the next “Iron Man” and “Avengers” movies. It looks like most of these companies will try to work with Disney and Marvel rather than fight against them. This being said, it might be many years before we see a Disney-influenced Marvel movie come out, so we have no way of knowing what they will look like. Will they sugar coat everything and turn it into X-Men meets Hannah Montana?
Just because Disney buys Marvel does not mean everything will change … yet. They see a company that already works fairly well and will probably encourage the workers to keep doing what they know best. This is an optimistic point of view, and many comic book fans may be a little too angry and upset at the moment to see it. After all, Disney is big money and it means they could actually take bigger risks with the movies and animated shows they could get behind. Currently one big mistake was all it would take for Marvel to take a nose dive, and now they have something of a cushion. Right now it is too early to tell what this deal will mean for the characters everyone knows and loves, but it’s also too early to decide Disney is the devil and the ruination of everything in the comic book world.
If Donald Duck guest stars in “Spider-Man,” though, fans have permission to throw the company in the stockades. There are some things we just can’t take.